To provide our customers with the best solutions in terms of motor vehicle prevention and protection, utilizing innovative concepts and offering high quality products and services for customer comfort and security.
27 independent auto glass workshops decided to become a group and to standardize their activities and procedures by offering consumers and insurance companies a valued alternative offering in the field of automotive glass. Groupe VitroPlus Inc. was founded and its business policies established immediate credibility among consumers and insurance companies.
The company innovated by changing its business model from affiliated members to a franchising structure whereby existing and future members became 50% shareholders of the franchisor with the distributor. The turnaround in the VitroPlus business model became a strategic leverage for the company and tremendously increased sales figure. Along with new goods, the growth of the company soared.
The overall franchisee skills and competence was influential in the evolution of the offering in the field of electronics with the addition of products like audio systems, remote starters, alarm and tracking systems. Furthermore, VitroPlus established itself as a leader among insurance companies with its patented personalised antitheft SPAV tracking system and, at this point, insurance companies rely exclusively on VitroPlus protection systems to counter the soaring car theft phenomenon.
Meanwhile, world market globalization was about to hit the auto glass industry in Quebec.
Groupe VitroPlus Inc., as a franchisor, was bought by PPG Industries, the world's largest glass manufacturer in North America. In the following years, PPG and VitroPlus would join their operations and their distribution centers in Quebec. This new position would secure VitroPlus customers with the best quality auto glass in the industry.
The new millennium was a corner stone in the evolution of VitroPlus network with new management taking firm commitments with business partners and launching a new company philosophy.
That philosophy would spark the company's new mission that was redefined as follow:
To provide our customers with the best solutions in terms of motor vehicle prevention and protection, utilizing innovative concepts and offering high quality products and services for customer comfort and security.
To better support its mission, Groupe VitroPlus moved forward with an innovative marketing strategy within the range of its products, providing its customers with unsurpassed communication practices and, finally, developing efficient work methods and new technologies.
The new millennium was a corner stone in the evolution of VitroPlus network with new management taking firm commitments with business partners and launching a new company philosophy.
That philosophy would spark the company's new mission that was redefined as follow:
To provide our customers with the best solutions in terms of motor vehicle prevention and protection, utilizing innovative concepts and offering high quality products and services for customer comfort and security.
To better support its mission, Groupe VitroPlus moved forward with an innovative marketing strategy within the range of its products, providing its customers with unsurpassed communication practices and, finally, developing efficient work methods and new technologies.